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Videos

The future of insights in Canada in a post-pandemic world

A panel of leading Canadian insights professionals will share how they are helping to ensure that Canadian businesses are leveraging insights to adapt to a post-pandemic world. 

Catalogue: Insights Festival 2020
Authors: Diana Lucaci, Jean-Marc Leger, John Tabone, Jon Yuill, Tawnya Crerar, Rob Berger
September 15, 2020
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Citation

Lucaci et al. (2020a, September 15). The future of insights in Canada in a post-pandemic world. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-future-of-insights-in-canada-in-a-post-pandemic-world


Videos

Touch and go

To better understand the effects of physical media, Canada Post and True Impact conducted research using Electroencephalography (EEG) and eye tracking. The researchers developed two integrated, non-branded campaigns with the same creative and...

Catalogue: Congress 2018
Author: Diana Lucaci
September 23, 2018
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Citation

Lucaci, D. (2018a, September 23). Touch and go. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/touch-and-go